wine racks

Since 1991 — as part of the M.B.A. curriculum
of the Organisation Internationale de la
Vigne et du Vin (OIV) — UC Davis Extension
and the Department of Viticulture and Enology,
UC Davis have coordinated a program on
the economics of producing and marketing
grapes and wine in the United States. The
program is open to members of the American
wine and grape industry. It represents a
unique opportunity to study the structure of
the California wine and grape industry, how
wine is marketed and brands are established,
and the profitability of grape growing and
winemaking.
The program can be taken as a whole, by the
week or by the day. Since the course follows
a logical development, it is strongly recommended
that participants make every effort to
attend the entire program. Organizations may
register for the entire program or per week,
thus enjoying a reduced price by sending different
employees to different days, although
some continuity will be lost.

The program faculty reads like a “Who’s Who”
of the American wine industry, including winemakers,
vineyardists, attorneys, accountants,
wine marketers, distributors, retailers, leaders
of trade associations, regulators and educators
from the University of California. Representing
more than 1,000 years of combined experience,
over 40 individuals share their knowledge
and insights with conference participants.
CHRISTIAN MILLER, M.B.A., has worked in
many aspects of the wine industry since 1983,
including restaurant and retail wine sales,
marketing and brand management and market
and economic research. He is currently proprietor
of Full Glass Research and a founder of
WineOpinions.com, where he is responsible
for research design and development.
DAVID STEVENS, M.S., is a senior consultant
at Davon International, as well as vice president
and technical director of TFC Wine & Spirits.
Prior to this, he was an associate winemaker at
Domaine Chandon and a winemaker at Bouchaine
Vineyards. He has also authored several
publications.

When visiting West Coast wine regions, be sure to visit:

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