modern wall wine rack

Monday, July 12
Industry Overview
8:30 a.m. Welcome and Introduction
Christian Miller, owner, Full Glass
Research
David Stevens, senior consultant,
Davon International
9:30 The History of Wine in California
David Stevens
10:30 BREAK
10:45 Definitions and Concepts of the U.S.
Wine Industry
Christian Miller
12:00 p.m. LUNCH
1:30 Wine Geography of California
David Stevens
3:00 BREAK
3:15 The Art of Storytelling
Bruce Rector, co-owner, Ahh Winery
4:30 Wine Reception
Tuesday, July 13
The American Market for Wine
8:30 a.m. Greetings and Announcements
Christian Miller and David Stevens
8:45 How We Got Where We Are:
A Brief History of Modern
Winemaking in California
Brad Alderson, Brad Alderson Wine and
Winery Advice
10:30 BREAK
10:45 Sales Trends and the Data that Lies
Below Them
Christian Miller
12:00 p.m. LUNCH
1:30 American Wine Consumers
Richard Boone, principal, The Solomon
Wine Company
3:00 BREAK
3:15 State of the Industry
Vic Motto, CEO, Global Wine Partners
U.S., LLC
Wednesday, July 14
Regulation and Production
8:30 a.m. Greetings and Announcements
Christian Miller and David Stevens
8:45 Regulation of Production and
Product Integrity
Sandra Chacon, investigator, Alcohol and
Tobacco Tax and Trade Bureau
9:45 Philosophies of Regulation
Richard Mendelson, attorney, Dickenson,
Peatman and Fogarty, LLC
10:45 BREAK
11:00 Legal Requirements for Wine
Labeling
Jim Seff, partner, Pillsbury, Winthrop,
Shaw and Pittman
12:00 p.m. LUNCH
1:30 Legal Aspects of Controlling Your
Brand
Robert Burlingame, counsel, Pillsbury,
Winthrop, Shaw and Pittman
3:15 BREAK
3:30 Package Design
Michael Osborne, president, MOD/
Michael Osborne Design
UC Davis Extension offers wine courses in a variety of topics
including accounting, compliance, marketing and production.
For more information or to request a brochure, please call
(800) 752-0881 or visit our website.
www.extension.ucdavis.edu/wine

When visiting West Coast wine regions, be sure to visit:

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